Tramedia Launches Direct Sales Division
Press Release

Orlando, FL - December 3rd, 2006 -- In an effort to bolster list rental revenue on behalf of some of their more prolific online publishers, Teramedia the Orlando-based list management, brokerage and data services firm, has recently established a Direct Sales division. Their mission -- to provide small and mid-size businesses with multi-channel subscriber lists which have historically the domain of larger direct marketers. Participating consumer and business publishers include eSweeps, VacationTree, BizCirc, and OfficeSavers. More list owners are expected to join the fray in early 2007.

“What differentiates our direct sales division from our list brokerage division”, says Teramedia CEO, Steve Hardigree “is not only the size of the company that will experience the difference of top-level, response-based lists but we are also making available a suite of agency-style services which makes this opportunity virtually turnkey.” Services include creative development, can-spam compliant email fulfillment and tracking, as well as mail-house management.

The new initiative, being spearheaded by veteran sales team developer Jeff Graham, is expected to generate a 30% increase in list usage over the course of the year.

###

Steve Hardigree is CEO of Teramedia Corp., a provider of list and data append and hygiene services in Orlando, FL. Teramedia is quickly becoming a dominant player in the multi-channel sector of the list industry, by providing the unique and highly deliverable lists for direct mail, opt-in email, telemarketing and data append initiatives.

(go back)