<%@ Page CodeBehind="listtrends06.aspx.cs" Language="c#" AutoEventWireup="false" Inherits="listtrends.listtrends06" %>
Teramedia - 2006 List Trends Poll, Direct Marketing Research, List Usage, List Industry Survey
Request More Information Phone: 407-420-1108
Fax: 407-420-1124
Email: info@teramedia.com
Below you'll find the compiled results and key findings of our 2006 List Trends Poll.
Of the 63,654 invitees more than 6,400 direct marketing professionals have responded! Their titles include CEO/Owners, List Brokers, List Managers, Account Managers and Marketing Managers.
1) Describe how your use of Direct Mail Lists has changed, compared to 2005.
Response
#
%
Not Applicable
525
8%
Decrease
1260
20%
No Change
1266
20%
Increase
3376
52%
2) Describe how your use of Opt In Email Lists has changed, compared to 2005.
Not Applicable
1055
16%
Decrease
528
8%
No Change
1583
25%
Increase
3272
51%
3) Describe how your use of Telemarketing Lists has changed, compared to 2005.
Not Applicable
2637
41%
Decrease
1266
20%
No Change
1045
16%
Increase
1478
23%
4) Describe how your use of Business Lists has changed, compared to 2005.
Not Applicable
1026
16%
Decrease
639
10%
No Change
1788
28%
Increase
2947
46%
5) Describe how your use of Consumer Lists has changed, compared to 2005.
Not Applicable
832
13%
Decrease
845
13%
No Change
1592
25%
Increase
3066
49%
6) Describe how your use of Specialty Lists (ex: Spanish Speaking, Medical Conditions) has changed, compared to 2005.
Not Applicable
1188
19%
Decrease
403
7%
No Change
1560
25%
Increase
2996
49%
7) Describe how your use of Managed or Subscriber Lists has changed, compared to 2005.
Not Applicable
1188
19%
Decrease
403
7%
No Change
1560
25%
Increase
2996
49%
8) Describe how your use of Response-based Lists has changed, compared to 2005.
Not Applicable
508
8%
Decrease
516
8%
No Change
1618
26%
Increase
3468
58%
9) Describe how your use of Complied Lists has changed, compared to 2005.
Not Applicable
387
6%
Decrease
759
12%
No Change
1724
28%
Increase
3244
54%
10) Describe how your use of Insert Media has changed, compared to 2005.
Not Applicable
3327
53%
Decrease
196
3%
No Change
1534
224%
Increase
1232
20%
11) Describe how your List Spending has changed, compared to 2005.
Not Applicable
586
9%
Decrease
1057
17%
No Change
962
16%
Increase
3566
58%
12) Describe how your List ROI has changed, compared to 2005.
Not Applicable
971
15%
Decrease
935
15%
No Change
2254
36%
Increase
2125
34%
13) Do you select lists that allow you to utilize Postal AND Email channels?
Not Applicable
403
10%
No
1574
26%
Rarely
2267
38%
Frequently
1661
26%
14) Do you select lists that allow you to utilize Telephone AND Email channels?
Not Applicable
769
13%
No
2344
38%
Rarely
1807
30%
Frequently
1156
19%
15) Do you select lists that allow you to utilize Postal AND Telephone channels?
Not Applicable
550
9%
No
1827
30%
Rarely
1643
27%
Frequently
2097
34%
16) Describe how your use of Email Append Services have changed, compared to 2005.
Not Applicable
1865
30%
Decrease
978
16%
No Change
2127
35%
Increase
1154
19%
17) Describe how your use of Database Modeling Services have changed, compared to 2005.
Not Applicable
1529
25%
Decrease
734
12%
No Change
1537
26%
Increase
2214
37%
18) Describe how your use of List Hygiene Services have changed, compared to 2005.
Not Applicable
1167
18%
Decrease
791
12%
No Change
1567
24%
Increase
2878
46%
# Invited
63,654
# Responded
6,435
CEOs
8%
List Brokers
17%
List Managers
6%
Account Managers
35%
Marketing Managers
26%
All Others
8%
List spending has increased considerably while ROI is down slightly.
Multichannel list campaigns are on the rise, with postal / e-mail campaigns leading the pack.
The usage of specialty lists, like Spanish-speaking lists, has also increased.
Compiled lists had the smallest increase in usage when compared to managed and response-based lists.
